Resources

Insurance: Building a Strong Employment Brand

Insurance agencies depend on an outstanding company brand and reputation to win and retain their business. In the same vein, agencies also need a strong employment brand to win and retain to talent. Since a great performer is almost always more value than a great customer, finding ways to recruit and retain this talent is a key priority for top performing agencies.

Attracting these A-Players begins with showcasing your business to the talent pool and to your community. Here a few starting points to building a strong employment brand:

Careers Page

Careers pages are instrumental recruiting tools, used not only to list open opportunities but to showcase your company culture. Use your careers page as a platform to build your employment brand, including company photos, sharing employment benefits, and talking about why your agency is a great place to work. Then, don’t keep your careers page in a box. Share it with your networks – many agents include their careers page link on their business cards so they are always promoting their opportunities.

LinkedIn Profile

Job seekers want to know who they could be working for before they submit an application. Your LinkedIn profile is one of the first stops – what will candidates see about you right now? Do you have a picture up? What does your summary say? Do you include a call to action if you’re looking for talent? Spend some time building out your profile to address the call for information from potential candidates.

Social Media

Social sites like Facebook, Twitter, and Yelp are also must-stops for most job seekers. As they are looking at your website and searching for customer and employee reviews, they are also visiting your social profiles to get a feel for your company culture. Post frequently to share company updates and employment opportunities. Having a strong online presence will also establish you within the community, attracting top talent to you before you’re actively looking.

Hiring Process

Run a great one. Candidate experience matters in today’s social age and how you treat candidates impacts your employment (and company) brand. Communicate openly throughout the hiring process. Send rejection letters to candidates you don’t pursue … these sting much less than never hearing back at all. When candidates have a negative experience their attitude can spread through their networks, discouraging future top talent or even potential customers.

Creating your employment brand begins with putting your best foot forward and showing the community and talent pools what your agency has to offer. From information about who you are to a snapshot of your agency culture, you can begin to build a strong brand that attracts A-players.

Start Improving Your Employment Brand Today

CareerPlug can help you build compelling careers pages, connect with your social networks, and run a great hiring process to consistently make better hires. Email us today to schedule a free demo!

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Nicolle Gatlin

Manager of Partner Success

Kacie Sommers

Creative Design Manager

Kacie was born and raised in Houston, Texas, and graduated from The University of Texas at Austin in 2012 with a degree in Anthropology.

Kacie joined CareerPlug as an intern while still in college in 2012. Post-graduation, she joined the CareerPlug team full-time as a Talent Specialist on the Recruitment Services side of the business, eventually working her way up to be the Recruitment Services Manager. From there, she learned her passion for the internal processes of what makes the business tick and explored other roles at the company, including Internal Support, Implementation, and Quality Management, before eventually finding her home in Design. She is now building a Creative Design branch off of the Marketing team.

Outside of work, you can find Kacie walking her dogs Bixby & Bean along Buffalo Bayou, hanging out with friends (and their pets), and tending to her 40+ house plants.

Jenny Leman

President

Native to Texas, Jenny graduated from the University of Texas at Austin in 2004 and joined CareerPlug in 2017. She retired her first career path as a Registered Dietitian after 10 years, and has found her true belonging in business operations.

As CareerPlug’s President, Jenny leads all teams to an aligned effort toward achieving our vision. She works to build healthy and scalable internal systems to equip and empower the CareerPlug teams to bring their best for our clients. She loves contributing new ideas and rethinking the status quo. Jenny really connects with the company’s core values, but especially with our intent to “Keep Growing.”

In her non-work life, Jenny enjoys time with her family, playing drums and performing with the Austin Samba School, and finding excuses to be on the lake.

Chris Igou

Vice President of Sales

Chris accidentally started a 20-year career in franchising when he was 18 years old and took a job painting houses for College Pro Painters. That job turned into the ownership of his first franchise (a house painting franchise). While at Monmouth College in IL, he operated his business, played on the varsity football team, and studied to become a teacher.

The taste of entrepreneurship and desire to coach others led Chris deeper into franchising, working with a few franchise brands helping them grow their businesses. He lived in the Chicagoland area his entire life until recently moving his family to Austin, TX.

In his free time Chris coaches youth sports, especially youth football, and spends as much time as he can with his wife and 2 children.

Andrew Robinson III

Vice President of Product and Engineering

Natalie Morgan

Senior Director of People

Leslie Chamberlain

Senior Director of Client Experience

Brad Pilot

Director of Sales

Teresa Hall

Director of UX & Product Design

Canaan Davis

Director of Engineering

Ashley Garia

Director of Product Marketing

Desiree Echevarria

Senior Content Marketing Manager

Ashley Johnson

Implementation Manager

Originally from small town in central Texas, Ashley Johnson graduated from Texas State University in 2013 with a degree in Business Administration. She was hired by CareerPlug as a Talent Specialist in 2014, and moved up to ultimately lead the Recruitment Services team. From there, she pivoted to Implementation, and is now the Implementation Manager.

As the Implementation Manager, Ashley and 3 direct reports function as a transition between Sales and Partner Success in helping our clients get set up and established in our software. She spends her free time raising her 2 dogs, playing cornhole, and perfecting the art of charcuterie.

Tulay Solak

HR Manager

Aiden Kinney

Consultant Manager

Zach Garcia

Sales Operations Manager

Kirsten Penaloza

Director of Client Experience

Eric Morales

Manager of Account Executives

Brandy Lee

Operational Manager

1: ATTRACT

Use our templates to create an attractive careers page and job posting. Then promote it through our job board partners, as well as directly with your employees, customers, and social network.

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2: COMMUNICATE

Use our notifications and automations to be the first to respond to qualified applicants. Send texts and emails from directly from CareerPlug to convert applicants to scheduled interviews.

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4: HIRE

Use our prescreen questions and assessments to identify the best applicants. Then use our interview questions and scorecards to evaluate for the right things consistently.

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3: EVALUATE

Once you think you have found the right person, use our reference and background check resources to verify them. Then, send an electronic offer letter from CareerPlug to close the deal!

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5: AUTOMATE

Hiring is hard, but partnering with us makes it easier. From posting jobs to scheduling interviews, CareerPlug allows you to automate certain parts of the process to improve your results and save you time.

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Polly Schandorf

Engineering Manager

Joe Lepis

Engineering Manager

Clint Smith

Founder & CEO

Clint founded CareerPlug in 2007 with the simple idea that there was a better way to help employers connect with quality applicants. Today Clint works every day to fulfill CareerPlug’s mission: Make Hiring Easier. Leading by example, Clint loves spending his time developing new ideas and teaching others.

After graduating from the University of Florida, Clint worked in investment banking and strategic marketing; both experiences influenced the development of CareerPlug. He also spent a year away from the business world teaching 5th grade in Boulder.

Clint is passionate about helping others succeed and is involved in numerous mentoring programs. He and his wife, Sarah, are also foster parents. Clint enjoys family time, beach volleyball, and outdoor adventures.