RESEARCH & GUIDES

How do you scale people operations across a franchise system?

Learn best practices and benchmark your system’s health against original research, playbooks, and peer success stories — all built for franchise leaders, FBCs, and operators.

How franchise systems are onboarding — and where retention starts to slip.

Onboarding is where a hire becomes part of your team — or starts looking for the next job. We pulled hiring and retention data across the franchise systems running on CareerPlug to show what onboarding looks like at the best brands and where most systems lose ground in the first 90 days.

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Want to see how your system compares?

Our team can share more about how franchises brands manage people operations at scale.

Playbooks and benchmarks for franchise people operations

Practical guidance for franchise leaders, FBCs, and operators — built around the realities of hiring and retaining the right people.

How the best franchise systems build a hiring process franchisees actually follow.
Practical ways franchisors deliver hiring value without joint-employer risk.
How customized tracks for seasonal roles support retention.
How franchisors support hiring without taking on joint-employer risk.
Audit your system's performance with these 3 questions.
Steps home health care employers can take to attract top talent.

The power of people operations in franchising

Most franchisees get operations manuals, marketing systems, and financial frameworks — but no playbook for managing people. This book offers proven frameworks with practical strategies for hiring, retention, culture, and career growth, built from a decade of working with thousands of franchisees across 400+ brands.

Real results from
400+ franchise brands

Here’s what franchise owners and operators have achieved with CareerPlug.

“If we don't have therapists, we don't have 
a business. The power has been on their side since the pandemic — and we had to build something better.”

Christy Kuratko
Director of Talent, Massage Heights
Big O Tires
18
hires in 6 weeks
Recruiting for 100+ positions a year across 24 stores.
ServiceMaster Clean
6x
retention, 400% more applicants
Better hires, more of them, at a fraction of the posting cost.
Goddard School
70%
more applicants, 50% lower cost
Better applicants at half the cost across a 600-school franchise system.

Ready to talk franchise hiring?

Our partnership model combines expert software and support with proven strategies in The Franchise People Playbook.

Learn more about CareerPlug

A live walk through with a franchise hiring expert.

Become a preferred partner

Join the 400+ franchise brands that partner with CareerPlug at the system level.

FAQs

Frequently asked questions about franchise hiring.

What's a good benchmark for franchise hiring performance?

It depends on the industry, but the strongest signals across service-based franchise systems are: time-to-fill under three weeks for hourly roles, applicant-to-hire ratios in the 15–25 range, and 90-day retention above 70%.

Our franchise onboarding report breaks down what good looks like once a hire is made — and where most systems lose ground in the first 90 days.

The line is clearer than most franchise leaders think. You can provide tools, training, and visibility into hiring outcomes without dictating individual employment decisions. The key is offering resources franchisees opt into rather than mandating specific hiring practices. Our guide to setting franchisees up for success breaks this down in detail.

Turnover at one location creates ripple effects across the system: inconsistent customer experience, more time franchisees spend hiring instead of operating, lower validation scores, and slower unit growth. Understanding how your turnover benchmarks against other brands is essential. Learn how the cost compounds at the system level.

From discovery to multi-unit ownership, every stage of the franchisee journey has staffing implications. Hiring isn’t a one-time event — it’s a recurring operational pressure that shapes whether franchisees can grow. Read our full breakdown of the franchisee journey for the complete picture.

Yes. The gap between a generic ATS and one built for franchising is wider than most operators expect. Standard applicant tracking systems are designed for a single employer hiring, which doesn’t account for multiple owners, shared brand standards, or the visibility into system-level data that a franchisor needs (without crossing into joint-employer territory). A franchise-specific ATS handles all of it: brand-controlled job templates, location-level reporting that rolls up to the franchisor, and workflows franchisees will actually adopt. See how an ATS for franchises is built to reflect the way franchise systems actually hire.

The fundamentals are the same. The applicant pools aren’t. Restaurant franchises are competing with every other QSR in the trade area for the same hourly applicants. Fitness franchises need people who can sell memberships as well as they can coach a class. Home services franchises are recruiting technicians whose schedules rarely match a 9-to-5 application process. The systems that win build industry-specific plays — job templates, screening questions, and outreach cadences tuned to how candidates in that vertical actually behave. See how we partner with restaurant, fitness, and home services franchise systems.

Done well, it turns hiring from a franchisee burden into a franchisor advantage. That looks like brand-consistent job content across every location, real visibility into how each unit is performing, support that helps franchisees hire better without dictating their decisions, and benchmarks that show how the system stacks up against peer brands. Our franchise hiring platform is built around that model — and our overview for franchisors breaks down what 400+ brands have built with us.

Ready to turn hiring into your franchise's competitive advantage?