Franchises: Providing Employment Resources Without Being a Joint-Employer

Get the latest information regarding joint employer and CareerPlug

As of December 2023, a new ruling by the National Labor Relations Board (NLRB) has sparked renewed concern for franchise owners. Our guide can help you understand what this new ruling means for you and how a 3rd party vendor like CareerPlug can help you continue to support your franchisees.


Franchises provide their franchisees with a playbook of best practices that can help their business flourish. But one thing that is often missing from that playbook is the chapter on hiring the right people. 

Franchisees must make their own employment decisions like controlling their hiring/firing decisions, managing employee documentation, and compiling an employee benefits package.

However, the franchisor often has insight into industry recruiting trends, pitfalls, and effective hiring practices and can offer a lot of value to their franchisees when it comes to hiring and retention. So how can franchisors pass these insights on to their franchisees while staying out of employment decisions?

Let’s go over what it means to be a joint employer, why franchisors avoid it, and how they can do so while still providing valuable hiring resources to their network. 

Joint employment legislation 

Generally, in the United States, a joint employer relationship exists when two or more entities share control over the terms and conditions of employment. However, the joint employer issue is complex and ever-evolving. It has long been the subject of legal debates and has various interpretations. 

McDonald’s is one large franchise organization that has often been in the spotlight (and the courtroom) over the joint employment issue. 

In 2019, McDonald’s workers issued complaints that they faced retaliation after participating in protests for higher wages and better working conditions. Their claim was significant since they alleged that both franchise owners and McDonald’s as a corporate entity both were responsible for these violations. 

The National Labor Relations Board (NLRB) conducted an investigation and concluded that McDonald’s should be considered a joint employer, but this was only a recommendation, not a final ruling. The case was settled before a legal decision was issued with McDonald’s agreeing to pay $170,000 to resolve the claims and committing to clarifying its franchisees’ rights and obligations regarding labor law compliance.

This is not the first (nor probably the last) time McDonald’s made the news for joint employment issues. And they are just one in a long line of other franchise networks that have faced backlash over the issue. To make matters even more complicated, legislation for joint employment varies from state to state. 

The franchisor-franchisee employment relationship

Clearly, it’s important for franchise owners to be very clear when defining the roles and responsibilities of the franchisor and franchisee. At the beginning of a franchise relationship, franchisors spell out the conditions of franchising in the Franchise Disclosure Document (FDD). These conditions affect most areas of the franchisee’s business, but one area that can lack clarity is with regard to hiring and employment decisions. 

There are good reasons why franchisors typically avoid directly providing hiring guidelines to franchisees. Let’s say a business owner faces allegations of discriminatory hiring practices. If a franchisor stays uninvolved in the franchisees hiring practices, they can avoid being held accountable for this wrongdoing. 

However, franchisors have a tremendous amount of insight and value to provide franchisees on hiring and recruitment – Franchisors can avoid joint-employer implications and still deliver value by offering optional resources to franchisees. 

Offering optional hiring guidelines without becoming a joint employer

Franchisors are now exploring options on how to stay compliant with joint-employment regulations, while still ensuring their franchisees are set up for success. Offering a careers page portal, for example, is one solution franchisors can provide without assuming liability for franchisees actions. 

In 2015, Freshii, a fast-casual restaurant chain, faced unfair labor claims made by an employee against a Chicago franchisee. However, the NLRB concluded that the franchisor Freshii was not considered a co-employer under any NLRB standard. While Freshii offered its franchisees a careers page portal for job openings on their website, they did not mandate any recruitment policies or procedures. In short: the NLRB found that franchisees were responsible for their own hiring decisions, and not Freshii. 

This is good news for franchisors who want to provide all of the benefits that branded careers pages offer their franchisees, without the potential liability of being considered a co-employer. 

Franchisors can also avoid joint employer “gray areas” by partnering with a third party to provide the hiring resources they can’t. For example, by offering an applicant tracking system (ATS) like CareerPlug, franchisors can support their networks with applicant sourcing, hiring best practices, and a streamlined hiring process. Franchisors can also use the ATS to monitor their networks important hiring metrics

By making it clear in franchisee agreements that franchisors will not dictate or control matters of employment, franchisors can offer optional human resources tools and best practices. Franchisors who take this approach can provide value and optional structure to franchisees without infringing on the employment practices of the individual business.

Recommendations for franchisors 

CareerPlug specializes in working with franchisors in various industries. Here are some of our best tips for helping franchisees with hiring while navigating joint employment issues. 

Franchisors should:

  • Clearly define the relationship between them and their franchisees regarding employment policies (with the help of a franchise attorney and legal counsel). 
  • Provide best practice insights, but avoid mandating rules related to job descriptions, steps in hiring process, etc.
  • The franchise brand is the most valuable asset to a franchisee – attracting customers and job seekers alike. Franchisors who provide a careers page that shows off the company culture and employer brand set their franchisees up to attract quality candidates. The franchisee maintains the direct relationship with the partner (a job posting platform or applicant tracking system) while the franchisor website acts as conduit, hosting the careers page and aggregating all franchisee postings. Since all active job positions from all franchisees are in one place, job seekers can apply through the brand directly to any franchisee.
  • Offer the optional benefit of an applicant tracking system like that makes hiring easier for franchisees while preserving independent ownership, management, and configuration by the franchisees.

Recommendations for franchisees 

Franchisees should:

  • Educate themselves on avoiding discriminatory hiring/firing and comply with all employment laws and regulations.
  • Establish and manage their own accounts with CareerPlug, but leverage resources that ensure a consistent brand experience and provide best practices when possible.
  • Adhere to recruiting and hiring practices that they believe will best benefit their business and focus on creating a great candidate experience

Next steps

Co-employment regulation is always a hot topic in the franchise industry as it’s ever-evolving. 

Savvy franchisors should seek to provide proven hiring processes that franchisees can choose to adopt. We know that most franchisees did not get their start in recruitment, and a little help from the franchisor can go a long way in ensuring that franchisees are equipped to hire effectively. 

Evaluate where your franchisees struggle with their employment processes and consider how you can provide resources and expertise as a franchisor. When your franchisees hire great people, grow their businesses, and increase their revenues, everyone wins. 

Proven Hiring Software Built for Franchise Networks

CareerPlug was designed with the needs of decentralized businesses in mind. We partner with franchisors to provide a system that can be adopted across the entire franchise network, producing a consistent candidate and hiring manager experience for brands of all sizes. Speak with our team today to get started.


Please note: The information in this blog post is intended to provide useful information on the topic covered, but none of the information should be construed as legal advice or a legal opinion. Due to the evolving nature of this topic and potential differences in regional regulations, it is crucial for franchisors and franchisees to seek legal advice specific to their jurisdiction to fully understand their rights, obligations, and any potential joint employer considerations.

Recent Posts

Steve Fowler

Manager of Partner Growth

Christina Waite

Platform Engineering Manager

Taylor Coleman

Tier 2 Manager

Al Foote

Consultant Manager

Sydney Kidd

Tier 1 Manager

Nicolle Gatlin

Manager of Partner Success

Aiden Kinney

Consultant Manager

Joe Lepis

Engineering Manager

Polly Schandorf

Engineering Manager


Hiring is hard, but partnering with us makes it easier. From posting jobs to scheduling interviews, CareerPlug allows you to automate certain parts of the process to improve your results and save you time.



Once you think you have found the right person, use our reference and background check resources to verify them. Then, send an electronic offer letter from CareerPlug to close the deal!



Use our prescreen questions and assessments to identify the best applicants. Then use our interview questions and scorecards to evaluate for the right things consistently.



Use our notifications and automations to be the first to respond to qualified applicants. Send texts and emails from directly from CareerPlug to convert applicants to scheduled interviews.



Use our templates to create an attractive careers page and job posting. Then promote it through our job board partners, as well as directly with your employees, customers, and social network.


Brandy Lee

Business Intelligence Manager

Eric Morales

Manager of Account Executives

Kirsten Penaloza

Director of Client Experience

Zach Garcia

Senior Manager of Operations

Tulay Solak

HR Manager

Tyler Berndsen

Manager of Partnership Account Executives

Ashley Johnson

Senior Manager of Partner Services

Originally from small town in central Texas, Ashley Johnson graduated from Texas State University in 2013 with a degree in Business Administration. She was hired by CareerPlug as a Talent Specialist in 2014, and moved up to ultimately lead the Recruitment Services team. From there, she pivoted to Implementation, and is now the Implementation Manager.

As the Implementation Manager, Ashley and 3 direct reports function as a transition between Sales and Partner Success in helping our clients get set up and established in our software. She spends her free time raising her 2 dogs, playing cornhole, and perfecting the art of charcuterie.

Kate Sensmeier

VP Marketing

Ashley Garia

Director of Product Marketing

Canaan Davis

Director of Engineering

Teresa Hall

Director of UX & Product Design

Brad Pilot

Senior Director of Sales

Leslie Chamberlain

Senior Director of Client Experience

Natalie Morgan

Senior Director of People

Andrew Robinson III

Vice President of Product and Engineering

Chris Igou

VP of Business Development

Chris accidentally started a 20-year career in franchising when he was 18 years old and took a job painting houses for College Pro Painters. That job turned into the ownership of his first franchise (a house painting franchise). While at Monmouth College in IL, he operated his business, played on the varsity football team, and studied to become a teacher.

The taste of entrepreneurship and desire to coach others led Chris deeper into franchising, working with a few franchise brands helping them grow their businesses. He lived in the Chicagoland area his entire life until recently moving his family to Austin, TX.

In his free time Chris coaches youth sports, especially youth football, and spends as much time as he can with his wife and 2 children.

Jenny Leman


Native to Texas, Jenny graduated from the University of Texas at Austin in 2004 and joined CareerPlug in 2017. She retired her first career path as a Registered Dietitian after 10 years, and has found her true belonging in business operations.

As CareerPlug’s President, Jenny leads all teams to an aligned effort toward achieving our vision. She works to build healthy and scalable internal systems to equip and empower the CareerPlug teams to bring their best for our clients. She loves contributing new ideas and rethinking the status quo. Jenny really connects with the company’s core values, but especially with our intent to “Keep Growing.”

In her non-work life, Jenny enjoys time with her family, playing drums and performing with the Austin Samba School, and finding excuses to be on the lake.

Clint Smith

Founder & CEO

Clint founded CareerPlug in 2007 with the simple idea that there was a better way to help employers connect with quality applicants. Today Clint works every day to fulfill CareerPlug’s mission: Make Hiring Easier. Leading by example, Clint loves spending his time developing new ideas and teaching others.

After graduating from the University of Florida, Clint worked in investment banking and strategic marketing; both experiences influenced the development of CareerPlug. He also spent a year away from the business world teaching 5th grade in Boulder.

Clint is passionate about helping others succeed and is involved in numerous mentoring programs. He and his wife, Sarah, are also foster parents. Clint enjoys family time, beach volleyball, and outdoor adventures.