Your company careers page. It’s one of the most important aspects for job seekers when deciding to apply to your company. Over 70% of candidates conduct their research on a company before applying and over 60% of candidates are prioritizing companies’ career sites for their research. That makes for a lot of eyeballs on your careers page! 

What about job boards like Indeed though? Aren’t job seekers going there?

While job seekers are applying for jobs through job boards, our research shows that when it comes to applicants, job boards typically produce quantity over quality. In our 2022 Recruiting Metrics Report, we shared that applicants that come from a careers page are 4 times more likely to be hired than an applicant from a job board. 

This is because a candidate who takes the time to research a company and check out their careers page is likely more invested in the role. They don’t just want to see a job opening, they want to know what it’s like working at your company.  

Linkedin reported that candidates trust the company’s employees 3x more than the company to provide credible information on what it’s like to work there. Successfully showing off strong company culture and a great employer brand starts with social proof and what better place than your careers page to highlight employee testimonials? 

Employee testimonials can be a big draw for potential candidates, as they show real employees talking about their real experiences at work. They can also serve as a great way to reach passive candidates. Sure you like your job, but why not work at our company where you’ll LOVE your job! An employee testimonial, when done well, might just be that call to action a great passive candidate needs to work at your company instead.

So, to help you try and grab those great active and passive candidates, we put together some of our own client’s best employee testimonials (and one from our own careers page). Each has a reason they are great and can offer insights on how to buff up your recruitment marketing.

By the way, if you’re starting your careers page from scratch, be sure to check out this video from our very own Senior Director of Human Resources, Natalie Morgan, on building a compelling careers page: 

Kid-to-Kid’s employee testimonials highlights caring

Everyone wants to be a part of a community, whether it’s at work or home. Kid-to-Kid’s careers page highlights several employee testimonials including this one from a team leader in Augusta, GA:  “Clocking into a job where my manager is considerate of my time off, flexible with my schedule, and who even buys me lunch randomly is awesome! I have never worked anywhere that went out of their way to help me when I needed it.” 

It’s easy to see from this testimonial that Kid-to-Kid values a strong sense of community. There’s also the added bonus of knowing that managers are flexible, which could be important to candidates in a job search.

Mosquito Hunters’ employee testimonials highlights real people 

Employee testimonials are so powerful, because other people’s opinions mean something to us when making big decisions. Candidates want to hear from real people that they can trust. Mosquito Hunters make sure that job seekers know real employees are giving their testimonials by including their name and using video to echo the testimonials and highlight real people. They go the extra mile in making their testimonials seem real and genuine. This builds trust and strengthens the call to action for potential candidates. 

Romp n’ Roll Employee testimonials show variety of experiences

When it comes to employee testimonials, more is better. The more testimonials you have, the better the potential candidates will understand what it’s like working at your company. Our client Romp n’ Roll does a great job here including 5 employee testimonials. Including photos was also a great call as it helps bridge the gap between a job seeker and employee by showing someone in this role.

These testimonials are in-depth and give job seekers a great overall view of how Romp n’ Roll has affected them both personally and professionally. One of the testimonials is even a video, helping to provide another source of validation. 

The Cleaning Authority shows candidates what it’s really like to work there  

Part of a good careers page is helping people visualize themselves working for your company. The Cleaning Authority boasts genuine testimonials and even includes names, locations, and pictures to make them more personable. 

They also get some bonus points for adding a video that shows some of the day-to-day of an employee. It’s not a testimonial but it gives candidates a real sense of what their job is going to be like.

Hand and Stone Employee testimonial speaks to both candidates and clients

An employee testimonial is great because it provides validation to job seekers. What’s even better? A video testimonial that can work for candidates and clients. Our client Hand and Stone hit the head on the nail with their employee testimonial.

This professionally done video shows candidates what it’s like working for the company. It also shows what clients will experience when going to Hand and Stone. Videos are a powerful and multifunctional tool for building your employer brand. Not only can they live on your career site, but they can also be shared through social media.

CareerPlug Employee testimonial promotes growth culture 

While employee testimonials can be great for showcasing personal and professional life at your company, you can also use this as an opportunity to highlight employment development opportunities. Here at CareerPlug, some of our employee testimonials show the growth opportunities our employees have received.

Strong candidates who push your company forward want to know that there is an opportunity for promotion. Adding this to your testimonial wheelhouse can make them feel that as the company grows, they will grow.

Social proof is a huge factor for job seekers when deciding whether or not to apply to your company. If you are a great place to work, your current employees will happily share their experience with others. Sharing those employee testimonials is a great way to boost your careers page, build your employer brand, and ultimately, get more applicants.