Gold’s Gym Case Study

Company Overview

• Gold’s Gym Houston, part of the Gold’s Gym franchise group, has six locations in the Houston area.
• Gold’s Houston advertised for open positions with “we’re hiring” signs posted throughout their gyms and spoke one-on-one with members about job opportunities.
• Each location handled their talent pool and hiring process differently.

"CareerPlug's Recruitment System is a true game changer, which easily allowed us to quickly meet our hiring & staffing objective. We now have higher quality staff and lower turnover which is reflected by our reduction in job openings."

Chad Benedict VP of Sales

Their Challenge

• Gold’s Houston wasn’t generating the applicant flow they needed from their current channels and was struggling to make the hires they needed to run their business.
• They needed to attract a higher quantity and quality of applicants, as well as find a way to standardize their hiring process so all locations could implement an effective recruiting and hiring strategy.
• In 2014 the company made ‘Hiring & Staffing’ one of their main objectives for the year, focusing on finding solutions that would centralize their hiring process and increase applicant flow.

Our Solution

• CareerPlug worked with Gold’s Gym to implement our system and distribute job postings to high-traffic job boards, making their positions visible and attractive to applicants.
• By utilizing the system at all of their locations, they were able to standardize their hiring process, while efficiently educating all of their owners and managers.
• Gold’s Gym Houston began to see an immediate increase in applicants and actually received more applicants during the first two weeks using CareerPlug than during the entire previous two years.

Learn more about how CareerPlug can help your business grow at: www.careerplug.com