This post was researched and written by Justin Zuniga, Careerplug’s sales & marketing intern.
Social Media is the powerhouse of recruiting and company branding in today’s business world, and if you’re not on board… you’re missing out. One of the main sources of online success for companies big or small is Twitter. Twitter has an estimated audience of 250 million users and growing. If you are a company who is over-looking this growing platform, it is time to get on board.
Using twitter not only gives exposure to what you do, but it gives you a chance to engage and listen to your customers, business partners, potential clients, other local businesses and people from your professional network. While on the subject of who to follow, many companies forget to follow an important group….their competitors or peers. Yes, following your competition on a social media site is actually a good thing. You will be able to see their latest updates, and have the chance to learn from their mistakes or accomplishments and apply them to your company. Same goes with customers… it’s important to communicate with your clients and watch how they respond to certain postings. After all, your business is all about how to provide best benefit for your customers.
Have a blog? Twitter is a great transition site for pushing online traffic to your website and blog. With Twitter’s posting options, you can feature your blog and current updates to your company’s website in 140 characters or less.
Twitter is the fastest way to spread news, thoughts, and client valued information. Stop missing out on a free networking site and follow us today at CareerPlug’s very own account!