Start Building Your Talent Magnet

Earlier this month we launched our first (free) ebook on Building a Talent Magnet! It’s all about what we’ve learned helping our clients attract talent and build successful hiring processes, and how growing businesses can start to build their own Talent Magnet.

Here’s a quick preview of the material in the ebook:

Understanding Your Applicants 

Old vs New

To construct an effective hiring process you first need to understand your applicants. The way people search and apply to jobs have changed. People no longer search job boards such as Monster or Careerbuilder. Job search engines such as Indeed dominate the web as the most used job search site. In fact, 72% of job seekers use Indeed to search for jobs.

Go Mobile or Go Home

From 2013 to 2014, the number of people who searched and applied mobily jumped to from 30% to 50%. Smartphones are rapidly replacing computers in functionality among people, and searching for jobs is no different. If you want to attract the best, you need to make sure your job ads are smartphone adjustable and mobile friendly.

Building Your Talent Magnet 

Attractive Branding

If you want to bring in the best, you have to present yourself as the best– and your career’s page is no exception. When making a career’s page, you should stick to three important rules.

  1. First, you need to Set the Tone by clearly conveying your company’s values, culture, and mission. By summarizing who you are on your company’s site, applicants can understand your company culture, and decide if they’re a fit.
  2. When showing off your company, it’s important to Keep It Real. You expect candidates to be authentic and honest, so you should do the same.
  3. Next (and maybe more importantly, Make it Easy. Your careers page should be visually balanced and operate with ease. Candidates should be able to find and apply to the right jobs in as few clicks as possible.

Create compelling Job Posts

The job post is your closing argument to turn a job seeker into an applicant. Your job post should be compelling and flashy enough to both inform and excite the right type of job seekers.

Broadcast your job postings!

Your Careers Page will attract applicants who already know about your company, but you need to use the power of Job Search Engines, Social Media and Employee Referrals to supercharge your talent magnet. Search engines, social media, referrals, and sponsored listings are all platforms for broadcasting your job postings.

Want the full story? Download CareerPlug’s free ebook for advice and tips to building a successful Talent Magnet.

Justin Zuniga is CareerPlug’s Sales & Marketing intern. 

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Steve Fowler

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Al Foote

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Sydney Kidd

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Nicolle Gatlin

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Aiden Kinney

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Joe Lepis

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Hiring is hard, but partnering with us makes it easier. From posting jobs to scheduling interviews, CareerPlug allows you to automate certain parts of the process to improve your results and save you time.



Once you think you have found the right person, use our reference and background check resources to verify them. Then, send an electronic offer letter from CareerPlug to close the deal!



Use our prescreen questions and assessments to identify the best applicants. Then use our interview questions and scorecards to evaluate for the right things consistently.



Use our notifications and automations to be the first to respond to qualified applicants. Send texts and emails from directly from CareerPlug to convert applicants to scheduled interviews.



Use our templates to create an attractive careers page and job posting. Then promote it through our job board partners, as well as directly with your employees, customers, and social network.


Brandy Lee

Business Intelligence Manager

Eric Morales

Manager of Account Executives

Kirsten Penaloza

Director of Client Experience

Zach Garcia

Senior Manager of Operations

Tulay Solak

HR Manager

Tyler Berndsen

Manager of Partnership Account Executives

Ashley Johnson

Senior Manager of Partner Services

Originally from small town in central Texas, Ashley Johnson graduated from Texas State University in 2013 with a degree in Business Administration. She was hired by CareerPlug as a Talent Specialist in 2014, and moved up to ultimately lead the Recruitment Services team. From there, she pivoted to Implementation, and is now the Implementation Manager.

As the Implementation Manager, Ashley and 3 direct reports function as a transition between Sales and Partner Success in helping our clients get set up and established in our software. She spends her free time raising her 2 dogs, playing cornhole, and perfecting the art of charcuterie.

Kate Sensmeier

VP Marketing

Ashley Garia

Director of Product Marketing

Canaan Davis

Director of Engineering

Teresa Hall

Director of UX & Product Design

Brad Pilot

Senior Director of Sales

Leslie Chamberlain

Senior Director of Client Experience

Natalie Morgan

Senior Director of People

Andrew Robinson III

Vice President of Product and Engineering

Chris Igou

VP of Business Development

Chris accidentally started a 20-year career in franchising when he was 18 years old and took a job painting houses for College Pro Painters. That job turned into the ownership of his first franchise (a house painting franchise). While at Monmouth College in IL, he operated his business, played on the varsity football team, and studied to become a teacher.

The taste of entrepreneurship and desire to coach others led Chris deeper into franchising, working with a few franchise brands helping them grow their businesses. He lived in the Chicagoland area his entire life until recently moving his family to Austin, TX.

In his free time Chris coaches youth sports, especially youth football, and spends as much time as he can with his wife and 2 children.

Jenny Leman


Native to Texas, Jenny graduated from the University of Texas at Austin in 2004 and joined CareerPlug in 2017. She retired her first career path as a Registered Dietitian after 10 years, and has found her true belonging in business operations.

As CareerPlug’s President, Jenny leads all teams to an aligned effort toward achieving our vision. She works to build healthy and scalable internal systems to equip and empower the CareerPlug teams to bring their best for our clients. She loves contributing new ideas and rethinking the status quo. Jenny really connects with the company’s core values, but especially with our intent to “Keep Growing.”

In her non-work life, Jenny enjoys time with her family, playing drums and performing with the Austin Samba School, and finding excuses to be on the lake.

Clint Smith

Founder & CEO

Clint founded CareerPlug in 2007 with the simple idea that there was a better way to help employers connect with quality applicants. Today Clint works every day to fulfill CareerPlug’s mission: Make Hiring Easier. Leading by example, Clint loves spending his time developing new ideas and teaching others.

After graduating from the University of Florida, Clint worked in investment banking and strategic marketing; both experiences influenced the development of CareerPlug. He also spent a year away from the business world teaching 5th grade in Boulder.

Clint is passionate about helping others succeed and is involved in numerous mentoring programs. He and his wife, Sarah, are also foster parents. Clint enjoys family time, beach volleyball, and outdoor adventures.