Insurance: Hiring for Cultural Fit

Why Culture Fit Matters When It Comes to Top Performers

Insurance agencies who hire and develop top producers have realized there’s more to evaluating candidates than considering skills and experience.  While it may be important for candidates to have the sales potential and industry knowledge you need to grow your business, if hiring managers forget to hire for culture even the most promising candidates may fail.  A study published in Organization Science examined hiring practices at insurance firms and found that a bad culture fit completely negated great experience.  This means that agencies who ignore culture during the hiring process risk negatively impacting both their culture and retention. 

What is your culture? 

Your office culture can encompass anything from your dress code to team events to whether your office prefers afternoon or morning meetings . . . but it usually begins with your core values.  Your values are the crux of your employment brand and should tie your diverse cast of employees together.  Take some time to think about how you describe your office culture and how you present your values.  This doesn’t only matter in terms of employment brand, but carries to your company’s brand and reputation as well.

Hiring for Cultural Fit

Incorporating your culture into your hiring process is critical to setting up new hires for success.  It’s a way of being honest about the environment and expectations so both you and the candidate can make the best decision.

Careers Page

Begin by looking at where you show off your employment brand.  Showcase your culture on your careers page by writing about your values and including company photos.  With this information upfront in the hiring process, you will immediately attract candidates who are drawn to that culture.  You can also ask current employees to speak to your culture when writing a review on Glassdoor.


During the interview process, be sure to include culture questions alongside ones targeting skills and experience.  Find out what they value in a job and in a work environment.  Take some time to write a few questions that speak directly to your unique culture.


Comprehensive personality assessments can be a great asset in determining culture fit.   Hiring managers can measure key competencies – such as teamwork, integrity, and conscientiousness – that thrive in their agency.  Current top performers can also take these assessments to benchmark against candidates.

CareerPlug Helps Insurance Agencies Make Great Hires

CareerPlug works with over 6,000 insurance agents to make hiring easy. From building out compelling careers pages to show off agency culture, to creating customized interview guides, CareerPlug works with agents to build a better team to grow their business.

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Use our templates to create an attractive careers page and job posting. Then promote it through our job board partners, as well as directly with your employees, customers, and social network.



Use our notifications and automations to be the first to respond to qualified applicants. Send texts and emails from directly from CareerPlug to convert applicants to scheduled interviews.



Use our prescreen questions and assessments to identify the best applicants. Then use our interview questions and scorecards to evaluate for the right things consistently.



Once you think you have found the right person, use our reference and background check resources to verify them. Then, send an electronic offer letter from CareerPlug to close the deal!



Hiring is hard, but partnering with us makes it easier. From posting jobs to scheduling interviews, CareerPlug allows you to automate certain parts of the process to improve your results and save you time.


Polly Schandorf

Engineering Manager

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Clint Smith

Founder & CEO

Clint founded CareerPlug in 2007 with the simple idea that there was a better way to help employers connect with quality applicants. Today Clint works every day to fulfill CareerPlug’s mission: Make Hiring Easier. Leading by example, Clint loves spending his time developing new ideas and teaching others.

After graduating from the University of Florida, Clint worked in investment banking and strategic marketing; both experiences influenced the development of CareerPlug. He also spent a year away from the business world teaching 5th grade in Boulder.

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