Grow Your Business with CareerPlug: Molly Maid Case Study

At some point you may realize that you have maximized your business’ production based on your resources. You may even find yourself turning down business because you don’t have the resources to complete requests. If that’s the case, you probably know you need to hire people to grow your business.

Recruiting and hiring is not the easiest task, however. For anyone who’s main job isn’t recruiting and hiring, you will realize this early on. There are many different job boards and software to help you hire. You might even be wondering what makes a good job post. If you struggle to hire, it’s time to turn to an applicant tracking system (ATS) to save you time and take back your work week.

As a top choice for franchises and independent operators, we have helped numerous franchisees make better hiring decisions through our ATS.

Below we will take a look at how a Molly Maid franchisee was able to grow their business with CareerPlug. You can follow this process as well to help grow your business.

Is Recruiting Stopping Your Business from Growing?

Kara Gobel is a Molly Maid franchisee serving areas around Indianapolis. She has been with the brand for 15 years. While her business has grown steadily over time, her staff has been able to handle all new requests. Recently, she found it increasingly difficult to complete requests with her current staff. Kara knew at this point that if she wanted to grow her business, she needed to hire more staff.

Once Kara realized that she needed to hire, she set out to get her job openings posted wherever she could. Kara used a combination of recruiting platforms to try to find quality applicants.

Even though Kara was putting in a strong effort to attract qualified candidates, she was constantly receiving unqualified applicants. The recruiting platforms she was using were not screening applicants for the requirements she needed.

Kara also did not have the tools to target Spanish speakers, which make up a large portion of her applicant pool, properly.

Finally, Kara also needed a better way of communicating with her candidates. Using phone calls as the only method to speak to candidates was proving unsuccessful as many candidates could not answer the phone if they were working another job.

Using Hiring Software to Grow Your Business

CareerPlug worked with Kara and other Molly Maid franchisees to fill their needs to receive more quality applicants and better hires. We quickly implemented our applicant tracking system which provided tools like prescreen questions, Spanish translation, and email templates.

For Kara, this means that she can now weed out bad applicants before having to go through resumes or contacting applicants. She can also communicate to candidates over email and use email templates, which saves her a ton of time.

The biggest feature for Kara, however, is the ability to refresh job posts. Most businesses post once or twice to job boards. If you aren’t actively monitoring your job posts, they could easily be buried on the last page of job boards and candidates will hardly find them.

Using CareerPlug’s hiring software, Kara has been able to grow her team from 7 to 10 employees. This in turn, has allowed her to grow her business.

To learn more about CareerPlug’s all-in-one hiring software, Try a demo with a CareerPlug hiring expert.

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Hiring is hard, but partnering with us makes it easier. From posting jobs to scheduling interviews, CareerPlug allows you to automate certain parts of the process to improve your results and save you time.



Once you think you have found the right person, use our reference and background check resources to verify them. Then, send an electronic offer letter from CareerPlug to close the deal!



Use our prescreen questions and assessments to identify the best applicants. Then use our interview questions and scorecards to evaluate for the right things consistently.



Use our notifications and automations to be the first to respond to qualified applicants. Send texts and emails from directly from CareerPlug to convert applicants to scheduled interviews.



Use our templates to create an attractive careers page and job posting. Then promote it through our job board partners, as well as directly with your employees, customers, and social network.


Brandy Lee

Business Intelligence Manager

Eric Morales

Manager of Account Executives

Kirsten Penaloza

Director of Client Experience

Zach Garcia

Senior Manager of Operations

Tulay Solak

HR Manager

Tyler Berndsen

Manager of Partnership Account Executives

Ashley Johnson

Senior Manager of Partner Services

Originally from small town in central Texas, Ashley Johnson graduated from Texas State University in 2013 with a degree in Business Administration. She was hired by CareerPlug as a Talent Specialist in 2014, and moved up to ultimately lead the Recruitment Services team. From there, she pivoted to Implementation, and is now the Implementation Manager.

As the Implementation Manager, Ashley and 3 direct reports function as a transition between Sales and Partner Success in helping our clients get set up and established in our software. She spends her free time raising her 2 dogs, playing cornhole, and perfecting the art of charcuterie.

Kate Sensmeier

VP Marketing

Ashley Garia

Director of Product Marketing

Canaan Davis

Director of Engineering

Teresa Hall

Director of UX & Product Design

Brad Pilot

Senior Director of Sales

Leslie Chamberlain

Senior Director of Client Experience

Natalie Morgan

Senior Director of People

Andrew Robinson III

Vice President of Product and Engineering

Chris Igou

VP of Business Development

Chris accidentally started a 20-year career in franchising when he was 18 years old and took a job painting houses for College Pro Painters. That job turned into the ownership of his first franchise (a house painting franchise). While at Monmouth College in IL, he operated his business, played on the varsity football team, and studied to become a teacher.

The taste of entrepreneurship and desire to coach others led Chris deeper into franchising, working with a few franchise brands helping them grow their businesses. He lived in the Chicagoland area his entire life until recently moving his family to Austin, TX.

In his free time Chris coaches youth sports, especially youth football, and spends as much time as he can with his wife and 2 children.

Jenny Leman


Native to Texas, Jenny graduated from the University of Texas at Austin in 2004 and joined CareerPlug in 2017. She retired her first career path as a Registered Dietitian after 10 years, and has found her true belonging in business operations.

As CareerPlug’s President, Jenny leads all teams to an aligned effort toward achieving our vision. She works to build healthy and scalable internal systems to equip and empower the CareerPlug teams to bring their best for our clients. She loves contributing new ideas and rethinking the status quo. Jenny really connects with the company’s core values, but especially with our intent to “Keep Growing.”

In her non-work life, Jenny enjoys time with her family, playing drums and performing with the Austin Samba School, and finding excuses to be on the lake.

Clint Smith

Founder & CEO

Clint founded CareerPlug in 2007 with the simple idea that there was a better way to help employers connect with quality applicants. Today Clint works every day to fulfill CareerPlug’s mission: Make Hiring Easier. Leading by example, Clint loves spending his time developing new ideas and teaching others.

After graduating from the University of Florida, Clint worked in investment banking and strategic marketing; both experiences influenced the development of CareerPlug. He also spent a year away from the business world teaching 5th grade in Boulder.

Clint is passionate about helping others succeed and is involved in numerous mentoring programs. He and his wife, Sarah, are also foster parents. Clint enjoys family time, beach volleyball, and outdoor adventures.