Fitness: Preparing for Everyone’s New Year’s Resolutions

What the Holidays Mean for Fitness Clubs

With the holiday season just around the corner, it’s not too long before people begin to make their New Year’s resolutions. After enjoying all the holiday food and sweets, most people are likely to make a resolution to get into physical shape in the new year. According to the International Health, Racquet, and Sportsclub Association (IHRSA), more than 12 percent of gym members join in January, compared to an average of 8.3 percent per month during the rest of the year. It’s the perfect time for fitness clubs to begin gearing up for influx of people likely to enroll in their gyms in the new year.

Employees and Your Fitness Club’s Brand

While many people are likely to sign up for new gym memberships the first month of the year, it is the fitness clubs’ job to keep them coming back. This is why hiring the right fitness employees is so important for gyms. If new club members are not actively engaged by your staff, then they will likely unenroll as suddenly as they signed up. Fitness club employees represent your brand, so it’s important that the right processes are in place to begin to attract the right people.

Preparing For the New Year Membership Influx

To begin the recruiting process for the holiday season, fitness hiring managers should start by identifying the type of people they are looking for along with the qualifications required.  The ideal person may differ across positions you need to fill. For example, you may want someone who has previous experience at a gym and has specific certifications to fill a personal trainer position, but for a member services representative, you may be searching for someone who has previous customer service experience and who has flexible availability.

Your current fitness club patrons are a great group to start your recruiting search. It’s likely that your active gym members are already familiar with your fitness brand and knowledgeable about how to use the gym equipment in. They could be great brand ambassadors for your fitness club.  

Once you’ve identified who the ideal candidate should be for different positions, you should create clear-cut job descriptions that can be posted onto job boards. To ensure managers only spend time on candidates who are qualified, pre-screen questions can be used to filter out any applicants who don’t meet the position’s requirements. Pre-screen questions can also be used to gain plenty of insights before conducting an in-person interview with a candidate. For example, if you are trying to fill a personal trainer position, you may want to know more details about the candidate’s experience and level of education. How many years of experience do they have as a personal trainer? Are they CPR/AED certified? Are they a certified ASE personal trainer? By only evaluating candidates who are qualified for the job, using pre-screen questions can save fitness hiring managers valuable time.

Identifying candidates with the right mentality to work at a fitness club is also crucial to member engagement and retention. Sending candidates assessments can facilitate hiring decisions based on soft skills. A personality assessment is designed to measure certain competencies that can be important predictors of successful job performance. Fitness hiring managers can test for competencies such as service orientation, achievement striving, and optimism, or any other traits that would be most beneficial to have given the nature of the work. Personality assessments allow managers to see beyond a candidate’s resume and basic qualifications and gain more insight into whether a person would be the right fit for the fitness club.

CareerPlug is Here to Help With Your Holiday Hiring Needs

CareerPlug works with over 4,000 fitness clubs to hire top quality fitness candidates. CareerPlug Makes Hiring Easier by helping fitness clubs hire top talent and ultimately grow their business. To learn more about how CareerPlug can help you turn your fitness center into a talent magnet, request a demo today!

To learn more about the approach we take to hiring, download our free ebook, How to Build a Talent Magnet.

How to Recruit Personal Trainers

Why Certification Matters

The popularity of personal training and fitness classes is on the rise as Americans take initiative to become healthier. As gym memberships increase, it becomes even more important that employees are well-equipped to work directly with gym members. Fitness instructors operate in a capacity that holds the organization liable for potential harm that befalls clients. In Indiana in 2003, an injured gym member attempted to sue both the personal trainer and the gym for bodily injuries. The health risks involved with working out highlight the importance of hiring quality fitness trainers. A successful organization needs experienced professionals to reduce risks for both clients and the gym itself.

Finding Certified Trainers

Certified personal trainers hold certifications and knowledge that enables them to assist their clients in the case of an emergency, such as CPR and AED certifications. Certified fitness trainers know how to recognize signs of bodily distress and prevent physical harm of clients. Also, customers feel more at ease working with trainers who are certified and are knowledgeable about nutrition, exercise, and safety.

Anyone familiar with the hiring process understands the difficulty in finding the right candidates. A good employee will be familiar with proper exercise etiquette and have a passion to help  people improve their physical well-being. One way to make the process more efficient is by specifying minimum standards for fitness applicants. This can be done through the use of pre-screen questions that weed out applicants who don’t meet the minimum requirements, such as CPR/AED certifications. Pre-qualifying certified candidates allows you to fast track the most promising trainers through your hiring process, empowering you to make an offer before your competition. 

Making the right hire for your gym, classes, and members

Identifying the most qualified trainers goes a step further than trainers’ certifications. Finding instructors who have the right mindset for the job is important as well. Using personality assessments allows you to reveal insights beyond the resume and find instructors who have the qualities needed to work with a  range of different gym members. By administering personality assessments to applicants, you can easily identify trainers who have competencies such as optimism, emotional stability, and achievement striving. Being able to pinpoint fitness applicants strengths gives you an idea of how they would best fit into your team. For example, you may want more encouraging and patient trainers working with beginner-level members and tougher trainers working with athletes and advanced members. You wouldn’t necessarily want to hire a former Crossfit trainer to head up a level one spin class – even though experience and certifications may pre-qualify the candidate, the training and communication style may detour beginners. Remember that you’re seeking a great fit for both your business and your members.

CareerPlug Simplifies Hiring for Over 4,000 Gyms

CareerPlug works with about 4,000 fitness club locations in streamlining the hiring process, including Planet Fitness, Crunch Fitness, Orange Theory, and many other franchised and non-franchised chains.

To learn more about how CareerPlug can help with your hiring needs, request a demo today or download our free ebook!

 

Building a Talent Pipeline for Your Fitness Club

Fitness Industry Turnover

It’s not the latest fad. Both fitness club memberships and fit club employment demand have been rising across the industry for years. According to the Bureau of Labor Statistics, fitness memberships grew 18.6% between 2008 and 2014. These fitness and recreational sports centers employed 533,200 people in 2014, and jobs are expected to grow 8% by 2024. Pair that growth with the high turnover seen in the industry, and you’ll understand how staffing is a growing challenge. To effectively combat turnover, we’ve helped savvy fit club owners build pipeline recruiting processes to ensure that top talent is always being recruited.

Pipeline Recruiting Helps Combat Turnover

So what is pipeline recruiting? It’s a proactive approach to hiring that enables fit clubs to passively attract and qualify the top candidates in their local job market, and it supercharges future recruiting with a qualified talent pool to draw from when turnover occurs. If there is a new spot to be filled, or if there is a recent loss of an employee, pipeline recruiting allows you to draw from a list of pre-approved candidates from which one can immediately be hired. While this may seem like “jumping the gun”, it’s simply resolving an inevitable problem in a high-turnover industry. If pipeline recruiting is not leveraged, two main problems can arise as a result. Firstly, less qualified candidates are hired because hiring managers end up finding themselves in a time crunch, where the main objective is to fill a position quickly. Secondly, if rapid turnover occurs, not only will retained employees become overworked trying to pick up slack, there won’t be adequate staff to teach classes or train club members, leading to losses in revenue.

How to Build and Utilize a Candidate Pipeline

Luckily, there are always simple practices that fitness clubs can take advantage of in order to be in recruiting mode even when there isn’t a job to fill. Fitness clubs are in a unique recruiting position, in that their clientele may have skills or even certifications that the business prioritizes in the hiring process. Put simply, your customers may be great candidates for employment. Consider using a flyer that communicates that your gym is always looking for personal trainers. Review all the ways you already communicate with your customer base to identify the right time and place to announce your opportunities, and before you know it, you’ll be including your “regulars” in your candidate pipeline.

Another instance where pipeline recruiting can be utilized is when you find more than one great candidate when there is only one position open. If you ever find yourself in this position, put the qualified candidates, you weren’t able to hire at the time, in the candidate pipeline. If other positions open up in the future, the candidates you put in the pipeline may stay be available to fill them.

The benefits of pipeline recruiting are long-term and offset the work that is done upfront. Pipeline recruiting allows fitness hiring managers to get familiar with the best candidates so that when new positions are available, they can be hired immediately. Drawing upon a pipeline of qualified candidates is much easier than scrambling to make last minute hires and perpetuating the cycle of turnover.

Build Your Talent Pipeline with CareerPlug 

CareerPlug works with over 4,000 fitness clubs to establish effective recruiting processes and attract high-quality fitness candidates. With the right tools, gym owners and managers are empowered to implement effective hiring practices and make the right hiring decisions for their fit clubs. To learn more about how CareerPlug can help with your hiring needs, request a demo today!

If you would like to learn more about the approach we take to hiring, download our free ebook.

Fitness: The Hiring Process

Today, more and more people are looking to get into shape and stay fit. In 2015, U.S. fitness centers had a total membership of approximately 55 million people. Given the growth in revenue and employment opportunities, the fitness industry is seeing a steady need for more trainers and fitness club employees. Staying competitive in the fitness industry will mean offering the best possible services, and that starts with employing the right people. CareerPlug works with over 4,000 fitness and health clubs and from experience, we’ve learned that the hiring process does not just revolve around the candidates who have the strongest resumes. The most effective hiring processes start by asking candidates the right questions.

Asking the Right Questions 

There are plenty of insights you can gain before conducting an in-person interview with a candidate. Using pre-screen questions when a candidate first begins the application process can help hiring managers filter out candidates who don’t meet basic requirements for the position. For example, if you are trying to fill a personal trainer position, you may want to know more details about the candidate’s experience and level of education. How many years of experience do they have as a personal trainer? Are they CPR/AED certified? Are they a certified ASE personal trainer? By only evaluating candidates who are qualified for the job, using pre-screen questions can save fitness hiring managers valuable time.

Sending Assessments

Identifying candidates that have the right mentality to work at a fitness club is very important. Sending candidates assessments can facilitate hiring decisions based on personality traits. A personality assessment is designed to measure certain competencies that can be important predictors of successful job performance. Fitness hiring managers can test for competencies such as service orientation, achievement striving, and optimism, or any other traits that would be most beneficial to have given the nature of the work. Personality assessments allow managers to see beyond a candidate’s resume and basic qualifications and gain more insight into whether a person would be the right fit for the health club.

Using Interview Guides

Many fitness centers and gyms are part of larger franchises.  Because of this de-centralized nature, creating consistent hiring processes across all fitness club locations becomes crucial to maintaining strong standards and services across the board. When positions need to be filled, hiring managers at different gym locations should follow all the same processes to try and identify the right people for the open positions. The use of interview guides can help with consistency across multiple gym locations. An interview guide ensures a uniform interview experience for all candidates and makes it easier for hiring managers to objectively evaluate candidates and make the right hiring decisions. Hiring managers can use different interview guides for different positions, so that all candidates applying to the same position are asked the same questions, no matter what gym location they applied to.

Hiring Made Easier with CareerPlug

CareerPlug can help with your fitness club’s hiring needs. CareerPlug helps over 4,000 fitness and health clubs institute and leverage effective hiring practices to consistently make the right hires. At CareerPlug, we offer hiring managers the ability to use customizable pre-screen questions and interview guides as well the ability to send personality assessments to candidates. With all the right tools, managers are given the confidence to conduct the most effective hiring processes and make the right hiring decisions for their fitness and health clubs. To learn more about how CareerPlug can help with your hiring needs, request a demo today!

If you would like to learn more about the approach we take to hiring, download our free ebook.

Fitness: The Fast Track to Hiring Success

Today, one out of every five Americans pays for a gym membership and across the country, new fitness centers and boutique fitness studios are cropping up to keep up with the demand for staying fit. As many of these gyms are part of larger franchisees, new franchisee owners and entrepreneurs must learn how to operate their business in a highly competitive industry.

Being able to compete in the fitness world and offer premier service means employing the right people. This makes the hiring process one of the most important areas for club owners and their managers. CareerPlug works with over 4,000 fitness and health clubs and from experience we’ve learned that the hiring process is not solely about the strongest resume. It’s about the questions you ask a candidate during the process.

Asking the Right Questions

Questions relating to communication, listening skills, and an applicant’s general attitude are more appropriate for an in-person interview, but there are certainly insights you can gain during the application process by asking specific screening questions.

For example, if you are hiring for a Personal Trainer position, you would want to know more details regarding the candidate’s experience level and education. Are they a certified in CPR/AED? Do they have a personal training certification? How many years of experience do they have?

These questions can all be asked by clients at the beginning of the process by using the prescreen functionality within CareerPlug. While receiving information upfront is great, it’s only half of the race. In an industry booming with new clubs and facilities, a truly qualified applicant has plenty of opportunity for employment. Applying to several gyms is the norm and applicants have the power to choose a position based on fit, rather than necessity.  As a hiring manager, following up with quality applicants right away is critical and ensures you are not letting those star candidates slip through your fingers.

Fast Track

CareerPlug helps you follow up with your quality applicants promptly and make better hiring decisions with our Fast Track program. Using Fast Track gives you the ability to quickly identify quality applicants who fit your specified ideal criteria. For example, one of our Planet Fitness groups in Michigan was looking for a Fitness Trainer who was certified, had their CPR/AED certification, and had at least 1 year of experience. Using the Fast Track feature, they were able to select the ideal answers as Fast Track and were notified in real time as Fast Track applicants applied.

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Contacting your quality applicants faster and starting the hiring process sooner could prevent you losing them to a competitor and ensure your fitness franchise continues to win.

Ready to Start Identifying Qualified Applicants?

Contact us today to schedule a free demo!

 

Fitness Clubs: How to Maximize the Number of Applicants

How to Get More Fitness Job Applicants 

While fitness professionals know the importance of preparing well for a workout and developing a thorough conditioning plan, a health club’s HR professionals understand the same principles when trying to locate the right employees. Without the right exercises in place, the hiring process can be unnecessarily exhausting. Even more fatigue is associated with the recruiting process when there aren’t enough applicants for hiring managers to consider.

So, what can fitness clubs do to address their issues with applicant flow?

Make Applications Mobile Friendly

A lot of positions at fitness clubs are filled with employees between the ages of 18 and 30 and it’s no secret that this generation knows how to take advantage of their mobile phones. According to Indeed, 45% of job search traffic comes from mobile devices and tablets (Indeed). It’s easy to see then that making applications mobile-friendly is a must for fitness clubs.  Indeed conducted a survey on Mobile Job Search in 2014 and discovered that “62% of job seekers around the world find jobs on a mobile device, yet only a fraction of companies have a mobile-friendly apply process (Indeed Survey).”  Indeed’s survey also found that companies that do accept mobile applications are twice as likely to receive quality applicants as those that only offer desktop options (Indeed Survey). If your fitness club wants to hire the finest talent, you need to be able to let quality candidates apply when they are most receptive to the open positions.

Make Your Job Opportunities Easy to Find

To make your fitness club’s positions easy to find, start with creating  job titles that will be easy for candidates to discover online. Creating simple job titles such as “Personal Trainer” and job titles that broaden keyword searches such as “Certified Fitness Trainer,” will make your job opportunities easier to locate. A good rule of thumb is to create job titles that you think a candidate for a fitness club would be explicitly searching for.

Once you have created an acceptable job title and job description, a great place to start posting your job openings would be on job boards. It’s crucial that your job opportunities saturate the job boards, especially Indeed, which has 180 million unique visitors every month (Indeed). CareerPlug’s ATS can streamline your recruiting processes by automatically posting your job posts to nine job boards, including Indeed. Job postings should also be accessible through your fitness club’s company website. If your fitness club has a social media presence, share any job opportunities on those social media accounts to help spread the word about open positions. 

Make the Application Process Simple   

Many applicants will not be willing to spend an exorbitant amount of time filling out a job application.  If applicants need to create a login to begin your fitness club’s application process, it could break their momentum and discourage them from moving forward. The application process needs to be seamless.

Indeed, the #1 job site worldwide, offers the option to make the application process smoother for candidates by offering “Indeed Apply.” When you add Indeed Apply to jobs you’ve posted on their job site, candidates can apply directly from their iPhone, iPad, Android or Windows mobile device (Indeed).

The actual application should be a reasonable length and include pre-screen questions to help you identify who meets at least the minimum requirements for the open position. The most reasonable number of pre-screen questions to include in a an application is about 5-10 questions, while 20 or more pre-screen questions translates to a significant reduction in applicants – about 44% fewer applicants (Pre-Screen Questions). CareerPlug’s ATS offers customizable pre-screen question options for employers to include in their job postings. It’s important that no barriers are created  for a qualified applicant to be able to able to apply to your health club’s job opportunities, and simplifying the application process is definitely a step in the right direction.

How CareerPlug Can Help Drive More Qualified Candidates

Empowering approximately 4,000 fitness & health clubs to hire better, CareerPlug is the industry leader in fitness club recruiting softare. CareerPlug is here to help your fitness club put the right exercises in place to increase applicant flow. Our ATS can streamline your recruiting and hiring processes by automatically posting your job posts to nine job boards, including Indeed. Also, all job posts made through our ATS are mobile-friendly and once you begin to receive applicants, they will be easy to sort through with the pre-screen and filter options we offer.

Want to learn even more about attracting talent? Download our free ebook today! How To Build A Talent Magnet

Monica Escobedo is a Marketing Intern with CareerPlug.

Sources:

[1] Forman, Chris. Ere Media. The Impact of Mobile Recruiting on Click-To Apply Rates. May 7, 2015.

[2] Forman, Chris. Recruiter. Transform Your Recruiting Strategy By Taking a Look at the Numbers. November 19, 2015.

[3]  Indeed. Add Indeed Apply to your jobs.