In today’s economy, the challenge to attract, recruit, and hire the best talent is immense. There are plenty of competitors out there trying to attract the same candidates that you are. The big question: how can you set yourself apart?
Promote Your Company
The answer: you need to sell your company to prospective employees. To this end, your company description is one of the most important tools at your disposal. Whether you are targeting passive candidates or attracting active applicants on the job boards, one of the first things they will see is the description of your company.
The company description needs to be both honest and compelling: you want passive job seekers to reply and active job seekers to hit “apply”. A tired, vanilla description of the company history is not going to inspire anyone to apply when competitors are out there telling a much better story. Job seekers want to know where you’ve been, where you’re going, and how you’re getting there, as well as what’s in it for them. You need to make them want what you have!
Each company needs to answer those questions and tailor them depending on the type of person you’re looking to hire. You know your company culture and the type of person that fits in best; you simply have to make sure that your company description lines up with the values of that candidate pool.
Keep in mind that you have a limited time frame to capture a potential candidate’s attention. Think about how you screen resumes; that’s how active and passive candidates alike screen job postings. You need to be compelling, and you need to do so in a short period of time.
Each company’s description needs to be like each company…unique. That being said, you need to make sure that you ensure that your company description “sells” your company. The best company descriptions are honest, tell a great story, and answer the right questions for their intended audience.
Andy Adams is an Enterprise Account Executive with CareerPlug, whose background includes extensive recruiting experience. He has spent time in the trenches as an agency contract recruiter, as well as a direct hire recruiter.